There has been many new media in this century and one of it is the web called Youtube. What is youtube? As mention by (Youtube 2005), ‘YouTube allows billions of people to discover, watch and share originally-created videos’. Youtube has altered communication in a new media ecosystem, as mention by (Naughton 2006) that ‘an ecosystem is defined as a dynamic system in which living organisms interact with one another and with their environment’. Youtubers known as the Youtube users watches videos, produces videos and shares videos, this is where they interact with each other with videos. ‘YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small’ (Youtube 2005). By having this new media, media like television doesn’t get much attention anymore. This is because Youtube gives users the control to fast forward, pick the quality, download the video and more.
Youtube also changes news broadcast as they too provide the latest information, like the earthquake that happened this year in Japan. There was a life feed about it on youtube via channels like Aljazeera, TheT1TV5News and others. Consumers need not to go back home to switch on their television but just by using computers or smartphone one will be able to access the live news from youtube. This is where produsage a concept by Axel Bruns takes place. Produsage is “the creation of shared content takes place in a networked, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge” (Bruns 2007). As mention above, Youtube is like the concept of Produsage. Where users produce their own videos and share them online on Youtube.
Youtube also changes news broadcast as they too provide the latest information, like the earthquake that happened this year in Japan. There was a life feed about it on youtube via channels like Aljazeera, TheT1TV5News and others. Consumers need not to go back home to switch on their television but just by using computers or smartphone one will be able to access the live news from youtube. This is where produsage a concept by Axel Bruns takes place. Produsage is “the creation of shared content takes place in a networked, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge” (Bruns 2007). As mention above, Youtube is like the concept of Produsage. Where users produce their own videos and share them online on Youtube.
References:
1) Ahlin, TB 2008, Youtube Icon, viewed on 23 August 2011, <http://tobiasahlin.com/portfolio/youtube-icon/>.
2) Bruns.A 2007, Produsage: A Working Definition, viewed on 23 August 2011, <http://produsage.org/produsage.>
3) Naughton, John 2006, Blogging and the emerging media ecosystem, viewed on 23 August 2011, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.
4) Youtube 2005, About Youtube, viewed on 23 August 2011, <http://www.youtube.com/t/about_youtube>.
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